In today's retail cycle, we need an edge to complete our client
satisfaction. The needs of the many outweigh the needs for the few. In
the 80's and 90's, the consumers who wanted quality, were the ones with
all the money. People would flock to stores like Saks fifth avenue, to
purchase name brand apparel, at ridiculous prices and be content with
the fact, that they have something their neighbor does not. Let's take
mens shirts, for example. Joey J is a top designer in Europe and an
average shirt can cost up to $369.00 US dollars for a 100% High grade
silk men's shirt. The use of no kill technique for the silk worms they
manufacture with does not come cheap.
The silk is woven outside
and the worm is not injured at all. Today, most all shirts are made by
some sort of machine. So hence the word volume comes into play.
Hundreds
of thousands of shirts are produced every hour to satisfy the needs of
the many in the USA. has purchased designers to maintain its market
share and bring down these prices. Quality is still the necessity. Where
many of the department stores concern themselves with how low the
prices can get, some retailers like Shirtsgonewild are more interested
in Quality at a wholesale to retail pricing factor. Some will have
domestic made shirts and clothing and some will still utilize a foreign
supplier. we all will just have to accept that's just the way it is.
Extensive traveling throughout Asia, Europe, and Middle East.
Over 20 years of retail experience.
In opening, I discussed a brief overview for new entrepreneurs in the e-commerce industry. In this blog, I will go more in depth, for the succession of things you will need to be organized. It is most important, to have your paperwork all ready. For example, permits, licenses, tax forms, etc. It will be easy to download most of what you need, in order, to be successful. But, just do it. Remember, before you begin spending all kinds of money, keep in mind, Google has a plan. A portion of that plan is you, having a level playing field. The wonderful minds young minds at Google didn't waste any brains cells, trust me. Again, you can email me anytime, you feel it necessary. Any advice I give you, is 100% free. Most of my experience in business life, is from making errors, so you will not. If you are successful, you have made our economy stronger, that benefits all of us. OK, so at this point, you have all your paperwork in order.
Lets discuss your marketing strategy. First, you must organize all of your advertising assets. Break them down into categories, free vs paid. Begin with free, of course. You're an entrepreneur now, saving money is imperative. So, now you have a product and a domain name. Now you need to let the world know you are here. The most effective way to begin, is to work on your SEO. (search engine optimization) In plain English, that is defined as letting the search engines know about your company. So go to Google, Yahoo and add your URL to their search engines. The reason why you utilize them first, is the fact that you cover a huge percentage of the search engine market. always add your URL to them more than once. Search engines always want to know when you have updated your website. This is why you go to places like pingomatic, pingler, or ping.in for those updates. Google's bots will be notified. Before you do any of that updating, go to socialmarker, or addthis by Mozilla. If you really want to save time go to onlywire, there submission is automated. I can go into that more in depth, later. Additionally, Add your URL to directories. It's always suggested to add your category that most fits your business, for example, Shirts, will be listed under clothing or fashion.
How to open a successful E Business-Step#3
In this article, I will give you some more ideas, for offline marketing. Some of these ideas are logical enough, however, some new business start-ups forget. I have also found it to be, that writing down on paper ideas, is always a better way to get things that are important to you. Additionally, a voice recorder, is a fantastic way of not forgetting those great ideas you will come up with. As I was saying, offline marketing is great, for local business. Putting up signs on highways, in parking lots of supermarkets, or malls, is way of getting your company name out there as well. I have a few working ways of adding amazing traffic as well. These, I will give individually to you, when you contact me. There's a reason for it, trust me. If you are going to highway ramps, it may seem tedious, but it works. Just do it. Don't tergiversate. Lets move on. I want to stress the importance of classified ads. It is great practice for your keyword usage. After doing thousands of ads, I must reiterate, the pleasure you receive, from potential customers. It's a fantastic way of fixing any keywords in your ads, when you get zero response. I would try these classifieds first: Craigslist, Oodle, Backpage. Always research, the classifieds for Alexa ranking first. Some may move down in rank, but not usually much if it's a big one. Do not put your email address, because of spam. Make sure your url is in the body of the ad. Craigslist is not to good for this. Backpage is wonderful. Remember, Google likes you to build links. So look at their PR. I am very particular about links. I believe it to be true, that it is better to have less links as long as they are quality links. For example, if you're in the apparel business, get links that are about your rank or better, but in fashion, not industrial cooking pans. Some of these classifieds ads are regional, so you will need to decide which you prefer. The beauty of the internet, is it's endless amounts of clients from all over. Make sure you put a free ad in Google places. Great for local businesses. Yellow pages is still strong as well. Everything helps. You don't want any customers slipping away.
How to open a successful E business-Step #4
Continuing on in this chapter, will will discuss some what not to do. Remember, I have made the mistakes already, so that you do not. keep that in mind while I'm going into things. Sometimes people will think, yes, but if I do it this way, in their mind, just listen to me instead. If you do, it will cost you time and most probably money. In lue of that, lets move on. Do not pay for directories, unless, the page rank is fair to midland. In plain English, that's a PR(Page Rank) of 4 or higher. If you don't know what page rank is or other terminology, as I said email me or call me. For Page rank, however, it is defined as, a High rankings in natural listing of Search Engines a (SE) is one of the most coveted positions for the popular keywords or long-tail keywords. Got it? If you need to write all these down on paper. Next is do not pay for classified ads. It's just stupid. With all the free, good ranking classifieds out there, you need not waste your money. For example, Craigslist, is good for traffic to their site. However, it's scam city, as far as spamming and all the BS you'll be getting from it. If you use it, the most logical way, is putting a telephone number in the ad. Scammers will not call you. If they do they are real stupid. Notice I haven't charged a penny? Correct, and I won't. Oodle is very good and backpage. Us your url as the contact & email. Remember, Oodle has Myspace and Facebook as customers now, hello! The best place is the body of the ad. Utilize your blog site. Open accounts with blogger.com. Why? Guess who owns it! yeppers, Google. That's a duh! uitilize Google. The want you to. Why? Because they ain't stupid! Google knows full well, that somehow at some time, you will be buying something from somewhere. Everything's free! Remember, the big picture! That's how Google thinks. What's wrong with that? Absolutely nothing. Always work on your business, day or night weekend or holiday. Google knows you're working. it's called your IP address. it's part of their algorithm. The bots are designed to see it. It's like a automated supervisor. It all adds up to success. Not only the ip, I might add. You will be seen with thousands of ads, blogs, intelligent edu blogs, articles. The edu blogs are great. If you're not good with extended vernacular, never mind. That's what dictionary's are for. Harvard and others tend to use big words.
Do Not use many marketing companies. I'm not saying don't use any, however, if you go and do research on the web, you can self educate. Much cheaper, trust me.
Step #5 How to open a successful e business
Use different social networking sites with high page rank. Of course utilize Facebook, first. Make sure when you open an account that you add a page for yourself and your company. Begin your pages with letting the world know about you and your company. This is where you will utilize Social book marking sites as Bookmarker and Onlywire. Once the accounts are open with all the smaller ones, you will be getting the word to them through those 2 just mentioned. The key is to copy and paste the url's you have created and ping them as well using Pingomatic, Pingler, and Ping.in. Call me and I will walk you through it its very simple. What this does, will increase your page rank ten fold. Use your Facebook page and wordpress.org, since Google scans them regularly. No matter what site you affiliate with, make sure its page rank is up there. Google will scan them much more frequently than the 0 page rankers. Additionally link up with companies in your field of sales and send them an email, saying you would like to link up with them. I will give you a template for that also free! The email to them must be strait forward and to the point. Owners of companies don't have time on their hands to dilly dally around. Some emails addresses, you will have to get through Alexa in order to get to the right person. I can get anyones email for that if need be, just call me. Twitter is fantastic as well for real time website marketing. You can always post current sales or short url's to wordpress for larger blogs. They allow 140 words, so getting it right is imperative. Twit pic is their company as well. This format is excellent for posting your product pictures. links are allowed too, so use it, capische? Remember to ALWAYS copy n paste the url you are advertising on, and ping it to the search engines, this will insure it being picked up by the end result search engine, being Google.
How to open an e business step #6
Let's have a chit chat about articles, public relations companies, and blogs, for a moment. Articles are a great venue for SERP. It takes you up to a place where you want to be, which is page #1 on Google or any other search engine. Articles are good for one basic reason. IQ. that's correct! the algorithm for many search engines, especially Google is your intelligence, and what better way to see what you have, so to speak, is an article. Vernacular, grammar, spelling, yada....Search engines like it. If you think about it, it's just good business and a great self learning tool. Go with Ezine, articles to go and other high ranking venues. Pr (public relations) companies work as well. If any marketing money goes out, I would spend it on that approach. If you decide in the beginning not to, that's ok. You can always use your URL ads, then ping them. Remember, time is an element you will have for 24 months or so. it's just part of the algorithm. Google won't give you that credit until the time has accumulated for your company being around. Even if you listen to these so called SEO experts, that want your money, time is a factor that Google needs to see you.
Think about it why would Google give that piece of the pie, if your intention isn't longevity anyway. That's why its all a piece of the pie.
Blogs are dynamite as well for SEO(search engine optimization.) The reason is, everyone gets to see what's on your mind. Another way of knowing who you are. It also gives people and search engines, the know, on the way you think. Lets say you're a lover of Nas-car or mens clothes for example. they will know. Screen names are made like that as well. A person who likes football, will most likely make a screen name called footballbuff1, catch my drift? It's all about information.
How to open an e business step #7
Your consistent actions will be a major part of your website marketing as I mentioned. As time moves on search engine bots will see the amount of time, that you spend marketing. It is suggested to market for 2-3 hours a day. If you go on vacation, make sure you take your laptop. I mentioned before, Google and other search engines, have a set system in place to check ones intellect. You might want to add comments on places like Topix, Princeton and Harvard, blogs. Make sure you make a valid, logical comment. Do research on the question or blog you are reading. Post your blog to your Face book account. After that ping it. Use gov sites. yes them as well. There's many just email me and I will give them to you for best results. Again, ping them after your comments are made on them. News letters are a magnificent way to get the word out for major sales you are having for your product. Make sure you have free software to download. There are many that convert to certain programs to integrate with your sites technical
applications.
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The Future of the Fashion Industry
One of the most difficult forecasts today is the future, of
the Fashion world.It is intended by
industry executives to sit around the corporate round table, think tanking the
apparel of tomorrow.
To do this sort of advanced predictions, one must
continuously understand the changing fashion trends almost by a dad by day
basis. There are many different sectors to be included such as: supply chains, trending
types of merchandising; new high tech ways of marketing; sourcing, and of
course the governments involved.
In order to offer sensible and intelligent forecasts, proper
assessment for large conglomerates and small businesses alike will need to be
involved.
Let’s look at an intelligent hypothesis. Many factories are
looking toward branching out from a unique location thousands of miles away in
to have more satellite facilities. Quicker, local delivery is the fancy of many
smaller fashion entities. While huge companies in the Far East are sending over
thousands of containers of apparel, they will be losing out due to shipping charges
and most importantly, time. There are many companies in the USA which are
returning to home manufactured goods.
Tomorrows arguments are actually quite simple. The
governments are to be keeping out as much as possible. Tariffs can be reduced,
but not eliminated. The US textile industry vs China is another factor. Multi-fiber
agreements are on for major discussion as well. Fair trade and corporate
responsibility is always an argument to most nations who have the power. And lastly
the technology behind the driving forces of these countries.
It would be redundant to say, it’s only the Asian countries
concern, considering the true partnership many corporate executives actually
have with one and other. Take Japan, for example. A group of companies is
stronger than one, so when negotiating with the USA, it’s always prudent to make
a decision in unison, rather than for just one corporation. One for all, and
all for one seems to be the correct phrase.
Fashion for men has an amazing history in Italy. Most men had the town tailors take care of all the fashion needs for themselves. Back in the early 20th century, Castangia was the most well known house of fabric. This was before the unified Italy came to fruition. Some wore very shiny outfits, almost costume-like, while more astute men went to the city square known as Savile Row. These males were more subtle, yet spared no quality. Today, Castangia still rules in Italy in the world of men's fashion.
Things changed in early 1910, wen the textile school House of Zegna opened up in Biella italy. High quality fabrics and no minimum orders made a big success for la casa di tessuto. In the 30's followed House of Canali, Vincenso Attolini and Corneliani. The Largest impact on the fashion industry though was Brioni. Run by Nazareno Fonticoli, this was a powerhouse for the Italians. In the 1960's came along the well known movie La Dolce Vita which inspired many to purchase Italian made suits and the Italian shirt revolution was born. From these events and a shy yet swagger Savoir Faire came about in mens designer shirts made from silk. The end result as in women's fashion, men's fashion came across the Atlantic to America. Armani still dress the police force in Italy as of today.
Finally, it's no secret Italian made shirts are the envy of many men in America. Whether it's casual mens shirts or Big Pony by Ralph Lauren, affluent men, love their high end clothing.